The Ballybane Enterprise Centre will host an evening seminar, free of charge on Thursday 3rd April, on Digital Marketing, with particular emphasis on Facebook for Business.
The seminar will provide a broad outline of the concept of Digital Marketing , debunking the jargon, with a particular emphasis on how businesses can positively impact their performance by engaging with customers through social networking.
This evening session will be a precursor to a full day workshop on Saturday April 12th . The full day programme will provide a more in-depth and comprehensive knowledge of Facebook for Business and the opportunities and resources which can be deployed.
The evening seminar & workshop will be delivered by Pete Kelly of 15 Eleven Communications and Gary Mullin of Ion Connect. Gary and Pete have developed a series of workshops to illustrate, particularly to small business, how the medium of social media can best be employed in a cost effective fashion.
Pete Kelly is founder of 15 Eleven Communications with over 30 years’ experience in a variety of management, training and advisory roles, predominantly with multi-national companies. He is a member of the Irish Institute of Training and Development.
Gary is the Co-Founder and Creative Director of ION Connect. He has completed a Masters in Strategic Marketing at J.E Cairnes School of Business and Economics NUIG and is an expert in all aspects of social media.
“There is an almost ‘mind-boggling’ set of options open to individuals and companies today when it comes to using social media to promote their business. “One size does not fit all – what the small, business needs are scalable affordable options”
Gary and I have crafted a series of workshops that we feel will cut through much of the complexity and allow the user to identify a set of tools that best suits their particular needs.” according to Pete Kelly.