“Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).”

When considering a new or updated website, you need to ask yourself two important questions.

  • Who do I want to visit my website?
  • How are these people going to visit my website?

Let’s answer these questions.

Q: So who do I want to visit my website?

A: My customers. I want my customers to visit my website so I can showcase my products or services and potentially make a sale. Once you have identified a target market to sell to, we can move to the second question.

Q: How are people going to visit my website?

A: Smartphones are becoming the norm these days. At any time, your website can be viewed by any person on any device. iPhones, iPads, Android phones and tablets and Windows phones all have an incredible amount of different handsets, each with different screen sizes and resolutions. Designing responsively means that your website content will respond to the size of the device’s screen and reorder so that it displays perfectly on any device.

The infographics below show the percentage of visits to 15Eleven.com during February 2015.

Nearly 40% of all of our traffic has been through mobile devices or tablets. That’s a shocking amount of potential customers that your business could be missing out on by not having a responsive website.

Responsive web design is here to stay – it’s up to you to keep your business up to speed.

We can help transform your web presence with a responsive website. 

Get in touch!