Monthly Archives: January 2016

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Give your Website a Fitness Test

January is a time when many people set goals for the year, some are for personal fitness, more still are business goals. Your company’s website is a pivotal communications tool for your business – is it ‘fit for purpose’

Social Networking account ownership has increased across all platforms in January 2016. Facebook account ownership increased by 4 points to 63%, and daily usage of Facebook increases by 7 points since August 2015. Any notions that social media usage was on the wain have been nailed.

Ipsos MRBI’s Social Networking Tracker (January 2016) shows that account ownership increased in January 2016. LinkedIn account ownership now stands at a new record high of 28%, an increase of 5 points since August 2015. Instagram has also increased by 3 points since August 2015 to 22%.

Social Media netwrok tracker

Using Social Media platforms to drive traffic to your website is a proven strategy in Digital Marketing policies.  Quite simply you use the most appropriate channel, be it,  Facebook , Twitter or others to route potential clients and customers to your site.

Quality content on your website will hold visitors attention and encourage repeat visits, but only if your site is responsive and easily navigated.

Responsive websites are those that function fully on mobile devices , on which, most people access the web today  and will continue to do so, to an ever increasing degree.

On the 15 Eleven Blog in April last we referenced an Irish Domain Registry survey that said over 90% of SME’s websites in Ireland were ‘not fit for purpose’. and that is unlikely to have changed dramatically in the intervening period.

There is no better time than now to give your website a ‘health check’ Contact Us for an assessment of your website – we can upgrade or re-develop your site quickly. Check out our work.

Start the Year Positively – Digital Marketing & Start Your Own Business at GTI

The Galway Technical Institute (GTI) Fr Griffin Road, are offering opportunities to gain QQI Digital Marketing Certification starting next week.

Pete Kelly, 15 Eleven Communications, is delivering a QQI Level 5 Digital Marketing at the GTI.  client-gti

Digital Marketing is vital for enterprises that are either in the planning phase or up and running.  During the programme the participants will get the opportunity to work on a live Digital Marketing campaign and become au fait with the various social media channels, web development and presence and where traditional and digital marketing techniques overlap and interact.

 

Further details are available at www.gti.ie

“We ran very successful programmes prior to Christmas, with diverse groups of people and this enhanced the learning greatly”.

“Alternatively perhaps you are contemplating getting into business. Has a business idea been incubating for some time? Would like to test your assumptions and learn about some of the challenges that lie ahead? Sharing and testing your ideas with like minded people could be of real benefit, if so, the Start Your Own Business course is for you” said Pete Kelly.

The programmes at the GTI are designed to encourage the sharing of ideas and experiences of the students. The shared experiences of the diverse group which is likely to have a broad mix of ages and backgrounds is particularly powerful.

Small enterprises and ‘sole trader’ businesses find part-time adult education courses can be a key ingredient getting  a business ‘off the ground’

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