January is a time when many people set goals for the year, some are for personal fitness, more still are business goals. Your company’s website is a pivotal communications tool for your business – is it ‘fit for purpose’
Social Networking account ownership has increased across all platforms in January 2016. Facebook account ownership increased by 4 points to 63%, and daily usage of Facebook increases by 7 points since August 2015. Any notions that social media usage was on the wain have been nailed.
Ipsos MRBI’s Social Networking Tracker (January 2016) shows that account ownership increased in January 2016. LinkedIn account ownership now stands at a new record high of 28%, an increase of 5 points since August 2015. Instagram has also increased by 3 points since August 2015 to 22%.
Using Social Media platforms to drive traffic to your website is a proven strategy in Digital Marketing policies. Quite simply you use the most appropriate channel, be it, Facebook , Twitter or others to route potential clients and customers to your site.
Quality content on your website will hold visitors attention and encourage repeat visits, but only if your site is responsive and easily navigated.
Responsive websites are those that function fully on mobile devices , on which, most people access the web today and will continue to do so, to an ever increasing degree.
On the 15 Eleven Blog in April last we referenced an Irish Domain Registry survey that said over 90% of SME’s websites in Ireland were ‘not fit for purpose’. and that is unlikely to have changed dramatically in the intervening period.