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Start the Year Positively – Digital Marketing & Start Your Own Business at GTI

The Galway Technical Institute (GTI) Fr Griffin Road, are offering opportunities to gain QQI Digital Marketing Certification starting next week.

Pete Kelly, 15 Eleven Communications, is delivering a QQI Level 5 Digital Marketing at the GTI.  client-gti

Digital Marketing is vital for enterprises that are either in the planning phase or up and running.  During the programme the participants will get the opportunity to work on a live Digital Marketing campaign and become au fait with the various social media channels, web development and presence and where traditional and digital marketing techniques overlap and interact.


Further details are available at

“We ran very successful programmes prior to Christmas, with diverse groups of people and this enhanced the learning greatly”.

“Alternatively perhaps you are contemplating getting into business. Has a business idea been incubating for some time? Would like to test your assumptions and learn about some of the challenges that lie ahead? Sharing and testing your ideas with like minded people could be of real benefit, if so, the Start Your Own Business course is for you” said Pete Kelly.

The programmes at the GTI are designed to encourage the sharing of ideas and experiences of the students. The shared experiences of the diverse group which is likely to have a broad mix of ages and backgrounds is particularly powerful.

Small enterprises and ‘sole trader’ businesses find part-time adult education courses can be a key ingredient getting  a business ‘off the ground’

SME’s Websites generally not fit for purpose

The IEDR, Ireland’s Domain Registry, are reporting that 96% of the 500 SME’s (Small Medium Enterprises) that were surveyed did not have an analytics package enabled on their site.

The survey established that while 63% of Irish SMEs have a website;

  • 54% don’t have responsive website designs for tablet or smartphone
  • 66% don’t have video content on their website
  • 91% cannot process sales online
  • 62% cannot (in the first instance) take sales orders online
  • 68% cannot process payments online
  • 51% don’t have the ability to interact directly with customers through social media or web chat

Only 4% have the capacity to run analytics on their website performance.

In Ireland, a small enterprise is defined as having 50 or fewer employees while a medium enterprise is up to 250. The findings on the ‘E-commerce’ research will have more relevance for the medium enterprise with greater resources, while the salient points for the small or ‘micro’ businesses including sole traders lie with the statistics on responsive websites , social media integration and analytics.

At 15 Eleven we specialise in providing online solutions to the small business owner. We concentrate on a solution that satisfies specific needs rather than a generic one size fits all package. One thing we know, “one size does not fit all” when it comes to an online presence for your business.

Contact us today for a consultation by filling out our contact form or phoning (086) 853 1052.

Statistics from Irish Domain Registry

New site launch – Cregard Painting!

At 15 Eleven we make every effort to provide the customer with a solution to fit their needs.

Cregard Painting are a local Galway business who pride themselves on quality. We teamed up with them to provide a fresh online presence and integrated Social Media strategy.

We look forward to being part of their growth and development.

Click here to view Cregard Painting.

If you think 15Eleven could help you with your online presence, please don’t hesitate to get in contact with us on Facebook, Twitter or Email.

15 Eleven – Digital Media & Marketing Workshop

Free evening workshop –  Thursday 16th October, 7pm to 9pm

To register, please fill out the form below.

[contact-form][contact-field label=’Name’ type=’name’ required=’1’/][contact-field label=’Email’ type=’email’ required=’1’/][contact-field label=’Telephone (optional)’ type=’text’/][contact-field label=’How did you hear about this?’ type=’select’ options=’Facebook,Twitter,Local press,Word of mouth’/][/contact-form]

Digital Marketing at GTI Galway – Evenings

Evening Programmes at Galway Technical Institute

Interested in getting started with Digital Marketing and achieving a qualification in the discipline? Why not sign up for the Digital Marketing FETAC Level 5 programme. Social Media Awareness programme aslo available – both facilitated by 15 Eleven Communications for GTI, Galway

Click on the links to register
Digital Marketing FETAC Level 5

Social Media – Personal & Business Use


Check out the full list of evening programmes at GTI.


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